The Truth About Photos

Happy Thanksgiving!  We are incredibly grateful for our clients, our friends, and our colleagues. We love Boulder real estate and we love working with YOU!

Insist on a pro!

Insist on a pro!

Let’s face it. Anyone can take a picture.  Yet we know that GREAT real estate photography is particularly challenging. Lighting and spaces and lines and compositions get complicated quickly with architectural photography.  Friends don’t let friends sell their homes using bad pictures and here’s why:

According to the  2012 National Association of Realtor’s Profile of Home Buyers and Sellers, 98% of buyers who searched for a place on the internet found photos to be among the most useful features when house hunting.  Today’s busy buyers depend on digital images more than ever to “tour” homes on the internet.  Photos are the new curb appeal.

Pre-screening homes online is like pre-screening potential suitors online. We all know that the photos on the internet have been created and presented with just one goal – to make the very best first impression. If it doesn’t look good online, it’s certainly not going to improve in person!

Savvy sellers and savvy realtors understand the importance of top-notch presentation. Sellers often ask about professional photography and realtors routinely promise professional photography.  Yet we believe from our many hours of sorting through homes for sale every day that professional photography is actually fairly rare. We decided recently to test this theory to discover the facts and here are the results from our little study:

Sample:

  • Boulder County
  • Active Listings For Sale
  • $300,000 – $600,000
  • 126 Listings Total

Results:

  • 99/126 listings (79%) – Amateur Photography
  • 27/126 listings (21%) – Professional Photography

Shocked? We were too!  Ask just about any real estate agent and they will tell you that professional photographs are a key marketing tool yet just 21% of the listings in our study were presented with professional photography.  

When you’re selling your house, every single opportunity, every angle, every view, every image counts!  Yet only 16/126 (13%) of the listings utilized both professional photography AND the maximum number of pictures allowed by the MLS.

EVERY Spaces Real Estate listing is presented with professional photography and we believe this is a big reason behind our better results for our sellers. We have special access to the best photographers with the best tools to turn your home into the hot new listing that brings all the buyers to your house.  To learn more, visit us today at www.YourSpaces.com!

Posted in The Cutting Edge

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